Improve Your Leads by 600%
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Things Losers Say: "SEO doesn't matter"
Fact: Ranking #1 in Google can improve your real estate leads by 600%
I read it every day, "SEO doesn't matter... don't worry about SEO". Fact is, I couldn't disagree more. Search Engine Optimization is important.
Why?
Because when you rank for your prime short tail keywords, you...
I can categorically PROVE that SEO matters:
Let's clear the air - I don't sell SEO and nor have I ever sold SEO services to Realtors. I do, however, help Realtors Search Engine Optimize their sites for FREE and have helped to pull a number of Realtor sites back from Google penalties very quickly.
Why?
Because SEO isn't rocket science and enough people have their hands in a Realtor's pocket for me to need to sell a service you could easily and more effectively do yourself.
Now, just because I think SEO is important, that doesn't mean I think it is the THE most important thing or that you shouldn't focus on writing good, quality and engaging content. You need to do both - write well and SEO your site. But knowing what terms to target and how to optimize your site so you can get found by those terms is critical to quickly ranking in Google.
Read also: How to select the best possible keywords for real estate blogs
Google Keyword Tool
Think SEO doesn't matter? Laurie Manny increased her real estate lead generation by 600% by hitting the number 1 spot in Google.
Case Study: When Laurie Manny jumped from the second position in Google to the first, she went from 5 leads per day to 30. That is a 600% increase in real estate leads. Her traffic also took a flying leap forward from about 3500 visitors per day to upwards of 5000. So, clearly , the number one position in Google is more valuable than the number two position or any other position, for that matter.
Therefore, you should do everything necessary to beg, borrow, steal to step over the competition to get to that coveted #1 position! Good news is, you don't have to beg, borrow or steal to step over your competition. You just need to know the basic premise of SEO.
That basic premise is to write keyword rich content, link to other posts on your site (a flat architecture is important) and build a few backlinks from other sites to yours.
See how when Laurie went to the #1 and #2 positions, her traffic increased dramatically.
How did she get to #1 in Google for such a short tail keyword with such a high conversion value? She used on and off page SEO tactics. No secret sauce, no magic, just very trusted SEO techniques like a keyword rich domain name, title tags and content coupled with a solid backlinking campaign on a platform designed to produce results when fed the right kind of content. The results are evident and undeniable.
Simple stuff you can do today to improve your search positioning.
1. Use keywords in title tag
2. Use keywords in heading tags
3. Use keywords throughout your posts where they make sense and sound natural
4. Build backlinks
5. Write new posts or update old posts 3-5 times per week
Read also: How to put your real estate blog on Page 1 of Google guaranteed
Can you get to #1 in Google without an SEO strategy?
Of course, but I can guarantee you it will take a lot less time to rank if you have an SEO strategy that considers what your keywords are and how to use them effectively throughout your writing. I don't want you to become an SEO expert, but you should be educated on the subject.
Read also: 5 on-page SEO tactics that will improve your real estate blog
Site Build It!
Geez, you'd almost think I know what I'm doing with SEO and lead generation. The site builder my webmaster uses is all about doing just that - helping us build keyword-focused pages that rank high in the engines.
Long Beach Real Estate Blog Success Path
4 months old - Page 1 in Google
6 months old - #2 position on Page 1 in Google, generating 1-5 leads per day
1 year old - #1 and 2 position in Google, generating 30 leads per day
If SEO doesn't matter, then I challenge you to turn on the no follow no index meta tags.
Now, of course I know nobody in their right mind would do that - tell Google not to index or crawl their site. I mean, Google is where you should be getting most of your new traffic and as I have just shown, you can generate some serious business from Google if you use the rigth tools.
How much traffic can you get from the various positions in Google
*2008 traffic percentages for each of the first 10 positions in Google (Data Source: SEOmoz):
Number 1 receives 42.1%
Number 2 receives 11.9%
Number 3 receives 8.5%
Number 4 receives 6.1%
Number 5 receives 4.9%
Number 6 receives 4.1%
Number 7 receives 3.4%
Number 8 receives 3.0%
Number 9 receives 2.8%
Number 10 receives 3.0%
Why do some blogs on the first page of Google not get any business?
A Realtor ranked on the first page of Google and said they didn't get any business. They were not asking for the business and therefore were not getting it!
Sites without quality calls to action or effective lead generators do not guide the visitor through to the most important place for both them and you - the search for homes/lead generator, so be sure to call visitors to action and dump them into your lead generator.
Real Estate sites without calls to action and lead generators are guns with no bullets.
Read also: How to call readers to action and get the real estate lead.
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